StrategyMartechProject Management
When to Sprint vs When to Marathon: A CTO’s Guide to Martech and Tech Projects
bbusinessfile
2026-02-07
8 min read
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A CTO’s 2026 playbook for choosing fast sprints vs long marathons in martech and tech projects—templates, examples, and a decision framework.
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#Strategy#Martech#Project Management
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businessfile
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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